SHOWROOM 360

I was an Asset TD on this project. Aiding engineers in creating/optimizing assets for use in Unreal Engine

In proud partnership with Toyota Australia, Rotor Studios has deployed over 270 point of sale configurator units to dealerships around Australia. This is the first execution of its kind to be successfully launched at this scale for any car manufacturer in the world.

Harnessing the visual power of our photo realistic CG vehicles and utilising Unreal Engine technology, Rotor delivered a software application that allows customers to configure cars in real time at their local dealership. We've delivered the impossible dream to Toyota of showcasing every single combination of vehicle, grade, colour, accessories and marketing materials via an immersive customer User Experience in real time. No delays or lags.

Toyota Showroom 360 won the award for "Best Use of User Experience" at the 2016 Mumbrella Awards. A judge described it as a "high quality execution, answered the clients needs and really delivered results. One of the best things I have every seen in automotive."